Partner Ecosystem Strategy

Building
the ecosystems
of today.

Designing the channel strategy of tomorrow. I turn partner complexity into scalable infrastructure — programs, systems, and operations that actually work.

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Jamie Reid
Partner Ecosystem Strategy ✦ Channel Operations ✦ Program Design ✦ Partner Enablement ✦ CRM/PRM Systems ✦ GTM Alignment ✦ ARR Forecasting ✦ Revenue Operations ✦ Partner Ecosystem Strategy ✦ Channel Operations ✦ Program Design ✦ Partner Enablement ✦ CRM/PRM Systems ✦ GTM Alignment ✦ ARR Forecasting ✦ Revenue Operations ✦

About

PARTNER ECOSYSTEM OPS GTM SYSTEMS STRATEGY

I thrive on turning
complexity into clarity.

As a leader in partnerships and channels, I've built my career at the intersection of strategy and execution. Whether modernizing partner operations, building performance visibility, or designing growth-oriented programs — I create infrastructure that enables partners and internal teams to collaborate effectively and scale confidently.

But I'm not just looking backward. I'm deeply focused on where the channel is evolving — the shift toward ecosystem-led growth, the role of AI in partner operations, and what next-generation partner programs actually need to look like.

Partner Programs Channel Ops PRM Systems GTM Strategy Partner Enablement ROEs & Governance ARR Forecasting Data-Driven Operations

Portfolio

My Work

A selection of programs, playbooks, and operational infrastructure built across the channel.

01

Partner Programs

Partner Program Guides

Comprehensive tier-based partner program documentation built for Riverbed and Articulate — covering program rules, benefits, pricing, and business policies for resellers.

Riverbed · Articulate
02

Partner Playbooks

Reseller Marketing Playbooks

End-to-end creative playbooks for reseller marketing — product positioning, messaging frameworks, campaign mood direction, and proof points.

Articulate
03

Documentation & Systems

Partner Operations Infrastructure

Analysis templates, process documentation, enablement resources, and partner price books that scale partner operations from the ground up.

Multi-company
04

Systems & Integrations

CRM/PRM Architecture

Designed and administered CRM/PRM integrations that connect partner data across systems — enabling visibility, automation, and governance at scale.

Riverbed · Lumen
05

Revenue Operations

ARR Forecasting & Modeling

Built revenue forecasting models and reporting frameworks that gave leadership clear, data-driven visibility into partner-sourced pipeline and ARR performance.

Articulate · FWI

Thinking Forward Journal

Latest Entries

Featured

Ecosystem-Led Growth Is the Next Channel Evolution — Here's What That Actually Means

The channel as we know it is changing. The question isn't whether ecosystem-led growth will replace traditional partner models — it's how fast, and whether your program is built to make the shift.

Coming Soon
Operations

Why Most Partner Programs Fail at Execution (And How to Fix It)

Great strategy doesn't survive contact with a broken operating model. Here's what practitioners actually get wrong.

Coming Soon
Systems

The PRM Problem: Why Your Tech Stack Isn't the Real Issue

Everyone blames the tools. But the data, the governance, and the process underneath them matter far more than the platform itself.

Coming Soon
CHANNEL

The Philosophy

"Building the partner ecosystems of today.
Designing the channel strategy of tomorrow."

Jamie Reid

Get In Touch

Let's Build
something that lasts.

Whether you're looking to hire, collaborate, or just talk channel strategy — I'd love to connect.